Coaching the Narcissistic Executive

Oct 21, 2024 | Coaching and supervision, Narcissism, Psychodynamic method, Thought leadership

By Manfred Kets de Vries & Oriane Kets de Vries, 2018

Coaching narcissists to move beyond a world in black and white 

Jean-Marie Messier cut a Napoleon-like figure in the business world in France. In the 1980s Messier had held a number of senior roles in the Ministry of Economy, Finance and Industry, and went into investment banking in 1989. In 1994, he took over as head of the 150-year-old utility group, Compagnie Generale des Eaux. Messier was seen as an intelligent, flamboyant leader, who had no lack of vision. Within six years of becoming CEO at Compagnie Generale des Eaux, he had spent more than $100 billion on acquisitions, renaming the company Vivendi Universal. It was later said that his ambition to build a French media empire that would surpass the giants of the American entertainment industry had blinded him. By then, Vivendi Universal was facing the threat of bankruptcy as well as criminal charges.  

According to the authors of The Man Who Tried to Buy the World, Messier had two contrasting sides. In public, Messier played the role of a modern, approachable chief executive who believed in collegial management. Inside the company, he could appear authoritarian, sometimes cutting (Johnson & Orange, 2003). His brusque, high-handed management style alienated company employees. In 2002, his firing of Pierre Lescure, the head of Canal Plus, prompted staff to disrupt work in protest. He was also known to undermine the credibility of those around him in order to strengthen his own position, and to use his charismatic vision to circumvent rational decision-making and influence the opinions of the board.  

In 2002, Vivendi Universal posted the largest loss in French history. The company had accumulated €35 billion in debt and its shares lost more than 80% of their value. The board forced Messier to resign – the public announcement of his departure led to a surge in the stock price. Subsequently, his vision of a French media empire was shattered as parts of Vivendi Universal were dismantled and sold off.  

Can executive coaching be a means for containing and hopefully helping narcissistic individuals to thrive in the organisations rather than destroying them? How would a leadership coach approach a coaching engagement with an executive with narcissistic tendencies? 

Based on our research and coaching practice, we found that, when preparing for the coaching engagement, the following three aspects are important to pay attention to:  

First, it is important to have an in-depth understanding of narcissism, the most probable causes for narcissistic personality disorder (Millon, Grossman, Millon, Meagher, & Ramnath, 2004), and the various strains of the disorder. A leadership coach should be able to identify a narcissistic individual, distinguish healthy from unhealthy narcissism, and know when narcissistic tendencies have turned into a personality disorder. A basic knowledge of narcissism will allow a coach to assess whether the issues go beyond the scope of coaching work and when a client is in need of a different approach, i.e., needs to be referred to their GP or psychotherapist. 

Second, it is helpful to be aware of the most common manifestations of narcissistic tendencies within an organisational context. Very generally, how do individuals with narcissistic tendencies behave at work and how does this affect their professional environment? To what extent does the organisational environment contribute to narcissistic behaviour? This knowledge will allow the coach to more easily identify current issues or problems that could occur in the future. 

Third, a coach should assess and be aware of his or her personal sensitivity to narcissistic behaviour. Know thyself. How do you relate to people with narcissistic tendencies? How will that affect your ability to work with such people? The coach should be attuned to his or her responses vis-à-vis the client and use any counter-transferential feelings[i]as a source of information.  

When coaching executives with narcissistic tendencies, the following aspects are important to keep in mind: 

First, creating commitment is difficult. People with narcissistic tendencies rarely seek help of their own accord. Typically, they only ask for help when faced with a major life crisis or when their grandiose perceptions of themselves are shaken or shattered in some way. Indeed, these individuals “often do not realise that their behaviour is a problem for others and are not concerned about their behaviour’s detrimental impact on others if they are aware” (Lubit, 2002, p. 128).  

The following situations may push someone with narcissistic tendencies to seek help: 

  • Their performance or their pattern of behaviour is becoming a notable problem at work. 
  • They have lost their job, position, or have failed in an important task. 
  • They have (severe) interpersonal issues, either at work or in their private life, that become a roadblock to achieving their goals. 
  • Their supervisor or team has requested the coaching. 
  • Their spouse or other significant person has requested the coaching. 
  • They are experiencing illness or physical symptoms of stress or exhaustion. 
  • They are suffering from depression. 
  • They are going through a mid-life crisis or are having difficulty coping with aging. 

Second, the change might not be achieved that easily. The prognosis for coaching individuals with narcissistic tendencies depends on the severity of narcissistic characteristics and the client’s motivation to change – be it psychological pain (i.e., separation, divorce, estrangement in the family), negative physical symptoms, aging, a desire to improve performance, or a way to avoid a threat to status, position or influence.  

Third, the safe transitional space and working alliance (trust) are particularly important when coaching leaders with narcissistic tendencies due to their often fragile sense of self. Any strong form of disagreement is quickly perceived as a personal attack. Therefore, trust, as a basis for a safe working alliance, has to be established by acknowledging the client’s needs and by showing empathy.  

Fourth, generating interpersonal awareness is useful; education and feedback about the negative effects of their narcissistic behaviour on others and how emotional distancing can affect their career is key to helping the executive address difficult interpersonal relationships. The coach can then help them to devise strategies for managing their destructive narcissistic tendencies.  

Through coaching, a deeper interpersonal awareness will develop and hopefully reduce the client’s tendency to see the world in black and white, soften their suspicious nature, take constructive feedback on board and learn how to use narcissistic tendencies in a productive rather than in a destructive manner. 

References 

Johnson, J., & Orange, M. (2003). The man who tried to buy the world: Jean-Marie Messier and Vivendi Universal. New York: Portfolio. 

Lubit, R. (2002). The long-term organizational impact of destructively narcissistic managers. The Academy of Management Executive (1993-2005), 16(1), 127-138. 

Millon, T., Grossman, S., Millon, C., Meagher, S., & Ramnath, R. (2004). Personality disorders in modern life (2nd ed.). New York: John Wiley & Sons.  

Footnotes 

[i] Countertransference happens when the coach projects his or her feelings unconsciously onto the client. Although countertransference is often interfering, it is a rich source of information for the coaching engagement as it can also be the coach’s reaction towards the client’s sub-conscious redirection of their own feelings and desires towards the coach (transference). 

Oriane Kets de Vries:

Oriane Kets de Vries is CEO and owner of the Kets de Vries Institute. She leads a global team of coaches, consultants and educators dedicated to developing reflective, emotionally intelligent leaders and cultivating workplaces where people can thrive. In her faculty role, she draws on extensive experience designing and directing leadership programmes for senior executives, contributing her expertise in psychodynamic coaching, organisational culture, and transformational leadership development.

Oriane has served as consultant, coach, and programme director for clients including Pictet, Deutsche Bank, Merck, UBS, Mishcon de Reya, and Engie, and she has taught on open-enrolment programmes with leading institutions such as Cambridge Judge Business School, Oxford Saïd, INSEAD, ESCP, ESMT and CEDEP. Her interests centre on the human side of leadership, particularly identity, creativity, entrepreneurship and gender dynamics. She holds an MBA and Executive MA in Coaching and Consulting for Change from INSEAD, has trained at the Harvard Kennedy School, and brings more than a decade of professional experience in creative and entrepreneurial industries into her work with leaders.

Manfred Kets de Vries:

Manfred Kets de Vries is a pioneering authority in leadership development, coaching, and organisational change. He is a founder and director of the Kets de Vries Institute (KDVI) and served as Distinguished Clinical Professor of Leadership Development and Organisational Change at INSEAD. With academic credentials in economics (University of Amsterdam), management (MBA and DBA, Harvard Business School), and psychoanalysis (trained in Canada), he brings a uniquely interdisciplinary perspective to leadership. His work bridges management theory and clinical insight, establishing him as a global thought leader in executive coaching and transformation. At INSEAD, he founded the Global Leadership Centre and led the flagship programme The Challenge of Leadership for 31 years. He also served as scientific director of Coaching and Consulting for Change, an 18-month Executive Master’s programme that has shaped over 3,000 senior leaders and executive coaches worldwide. He has advised and coached senior executives at global firms including Goldman Sachs, BP, Shell, Unilever, McKinsey, and Volvo. A prolific author of over 60 books and 400 articles, his work appears regularly in The Financial Times, The Economist, and Harvard Business Review. Recognised by Le Capital, Wirtschaftswoche, and The Financial Times as one of the world’s top 50 management thinkers, he is widely regarded for advancing more human-centred approaches to leadership.

Yulia Chupina:

Senior Adviser (Luminary) at Accenture and executive coach with over 12 years of board experience. Formerly a banker and McKinsey consultant, Yulia has led banking transformations in digital, agile, organisational change, and talent development. Her coaching spans the finance, tech, and consumer goods sectors, blending technological insight with emotional intelligence to guide leaders through transformation. Recently, she advised BBVA on agile methodologies and senior talent development. Influenced by thought leaders such as Manfred Kets de Vries and Gabor Maté, Yulia brings an analytical, reflective approach to leadership. She has lived and worked across the UK, Spain, the US, and Russia.

Elizabeth Florent:

Elizabeth has worked closely with Manfred Kets de Vries for many years and has served as a Senior Lecturer and Research Fellow at INSEAD. Her extensive background in leadership development spans organisational consulting, executive coaching, and academic research. She holds advanced degrees in Organisational Development and Clinical Organisational Psychology and is a certified Coaching Supervisor through the Tavistock Institute. Her doctoral research explored experiential domains in executive education, and she has authored or co-authored numerous academic articles, case studies, and books on leadership and organisational dynamics. Elizabeth led the development teams behind KDVI’s diagnostic instruments, including the GELM, OCA™, and ITI. Drawing on her diverse training and global experience, she brings deep cross-cultural insight to her work with leaders worldwide. Originally from California, Elizabeth has made France her home for over 30 years.