Future of Work Part 3: Making the Case for a Coaching Culture

Nov 4, 2024 | Coaching and supervision, Future of Work, Organisational culture, Thought leadership

Over the past few months, we’ve been exploring themes related to the Future of Work, Leadership Development and Coaching. In this article, KDVI Research Associate Alicia Cheak turns her attention to the concept of organisational coaching.

This was triggered by discussions at our recent annual KDVI retreat, where we explored having an impact not only on individuals but also, at a collective level, how we can influence the cultural fabric of organisations.

Many of our clients are wrestling with staying sane and functional amidst continued disruption, growing pressures and uncertainty (WEF, 2023, Work in America Survey, 2023). Work engagement continues to be a pressing issue, where mental health, stress and burnout (OECD, 2023, Gallup, 2023) impact our sense of meaning, stability and well-being (APA, 2024).

For leaders who adapt and learn quickly, these challenges can be a source of growth, development and innovation. But to grasp these opportunities, these leaders must have the ability to step back to see the bigger picture and understand the complexity of processes and human dynamics.

Perpetual learners

Edgar Schein (2010) talks about how leaders of tomorrow need to become perpetual learners, and that a specific type of learning culture is required to ensure that people remain adaptive and flexible. A coaching culture calms organisational anxieties and stressors by re-centring on the human side of organisational life, revitalising it through fostering adaptability, continuous collaborative learning and change. When successful, a coaching culture brings a ROI characterised by (CCL, 2021, DDI, 2018, Knowles, 2022):

  • Superior internal talent pipelines
  • Higher employee engagement
  • Strengthened collaboration
  • Spikes in creativity and agility
  • Better team and change management outcomes

Pulling the coaching lever

Organisational coaching is a lever that can be pulled to instil a learning and coaching culture. It’s an integrated approach where a company’s overall coaching strategy connects explicitly to business strategy, with coaching built into talent and leadership initiatives.

Coaching is offered broadly in the organisation. Especially during times of uncertainty and change, this provides much needed reflective space to filter through the noise, understand complex dynamics and make clear decisions that propel their organisations forward. Every coaching session, micro or macro, is part of a holistic intervention, contributing to the transformation of the cultural fabric.

Team & peer coaching

Within this coaching ecosystem, team and peer coaching are powerful ways to advance the coaching culture. The process leverages the complexity and power of groups to help teams develop the competencies needed for collective leadership such as:

  • high degrees of openness, trust and adaptability
  • ability to listen to one another’s perspectives
  • engage in candid and respectful coaching conversations
  • courage to give critical feedback
  • mutual accountability and personal sense of responsibility.

Beyond the team

When we coach teams, we also look beyond the team’s inherent challenges to how it interacts and operates in the broader system, exploring the ways in which organisational processes and structures enhance or undermine effectiveness.

We know that if we can change the way a team works, we can also impact the way the team interacts in the system. And if we do that, there is a chance that the culture itself can begin to shift.

By instilling consistent coaching practice, both formally and in everyday management, we flex the muscles required for adaptability and change. People are no longer stuck in organisational anxiety and stress; they’re working through it.

Our Group Coaching Practicum gives experienced coaches and leaders the tools they need to coach in a group and team setting, setting in motion the process of individual and collective change. With only a few spaces remaining, we recommend submitting your application as soon as possible.

Oriane Kets de Vries:

Oriane Kets de Vries is CEO and owner of the Kets de Vries Institute. She leads a global team of coaches, consultants and educators dedicated to developing reflective, emotionally intelligent leaders and cultivating workplaces where people can thrive. In her faculty role, she draws on extensive experience designing and directing leadership programmes for senior executives, contributing her expertise in psychodynamic coaching, organisational culture, and transformational leadership development.

Oriane has served as consultant, coach, and programme director for clients including Pictet, Deutsche Bank, Merck, UBS, Mishcon de Reya, and Engie, and she has taught on open-enrolment programmes with leading institutions such as Cambridge Judge Business School, Oxford Saïd, INSEAD, ESCP, ESMT and CEDEP. Her interests centre on the human side of leadership, particularly identity, creativity, entrepreneurship and gender dynamics. She holds an MBA and Executive MA in Coaching and Consulting for Change from INSEAD, has trained at the Harvard Kennedy School, and brings more than a decade of professional experience in creative and entrepreneurial industries into her work with leaders.

Manfred Kets de Vries:

Manfred Kets de Vries is a pioneering authority in leadership development, coaching, and organisational change. He is a founder and director of the Kets de Vries Institute (KDVI) and served as Distinguished Clinical Professor of Leadership Development and Organisational Change at INSEAD. With academic credentials in economics (University of Amsterdam), management (MBA and DBA, Harvard Business School), and psychoanalysis (trained in Canada), he brings a uniquely interdisciplinary perspective to leadership. His work bridges management theory and clinical insight, establishing him as a global thought leader in executive coaching and transformation. At INSEAD, he founded the Global Leadership Centre and led the flagship programme The Challenge of Leadership for 31 years. He also served as scientific director of Coaching and Consulting for Change, an 18-month Executive Master’s programme that has shaped over 3,000 senior leaders and executive coaches worldwide. He has advised and coached senior executives at global firms including Goldman Sachs, BP, Shell, Unilever, McKinsey, and Volvo. A prolific author of over 60 books and 400 articles, his work appears regularly in The Financial Times, The Economist, and Harvard Business Review. Recognised by Le Capital, Wirtschaftswoche, and The Financial Times as one of the world’s top 50 management thinkers, he is widely regarded for advancing more human-centred approaches to leadership.

Yulia Chupina:

Senior Adviser (Luminary) at Accenture and executive coach with over 12 years of board experience. Formerly a banker and McKinsey consultant, Yulia has led banking transformations in digital, agile, organisational change, and talent development. Her coaching spans the finance, tech, and consumer goods sectors, blending technological insight with emotional intelligence to guide leaders through transformation. Recently, she advised BBVA on agile methodologies and senior talent development. Influenced by thought leaders such as Manfred Kets de Vries and Gabor Maté, Yulia brings an analytical, reflective approach to leadership. She has lived and worked across the UK, Spain, the US, and Russia.

Elizabeth Florent:

Elizabeth has worked closely with Manfred Kets de Vries for many years and has served as a Senior Lecturer and Research Fellow at INSEAD. Her extensive background in leadership development spans organisational consulting, executive coaching, and academic research. She holds advanced degrees in Organisational Development and Clinical Organisational Psychology and is a certified Coaching Supervisor through the Tavistock Institute. Her doctoral research explored experiential domains in executive education, and she has authored or co-authored numerous academic articles, case studies, and books on leadership and organisational dynamics. Elizabeth led the development teams behind KDVI’s diagnostic instruments, including the GELM, OCA™, and ITI. Drawing on her diverse training and global experience, she brings deep cross-cultural insight to her work with leaders worldwide. Originally from California, Elizabeth has made France her home for over 30 years.