Team Coaching: Transforming Performance from the Inside Out

Nov 11, 2025 | High performing teams, Psychodynamic-Systemic Approach, Team development, Thought leadership

When organisations invest in leadership or team development, the question inevitably arises: What’s the return on investment (ROI)? In an age of budget constraints and strategic accountability, demonstrating the impact of coaching interventions is essential.

In individual coaching, evidence is well established. Studies have shown ROIs between five and ten times the original investment. The ICF/PwC Global Coaching Client Study found a median company return of 700%, meaning companies typically gain seven times their investment. Similarly, a FMI (2018) study stated that executives believed coaching provided a high ROI. More recently, the International Coaching Federation (2024) reported that individual performance can rise by 70% and team performance by 50% following executive coaching.

However, when it comes to psychodynamic team coaching, measuring ROI becomes far more complex. This is because team coaching involves the invisible emotional and relational undercurrents within teams, the “soft” dynamics that drive hard results. While team outcomes such as trust, collaboration, and alignment may indirectly improve financial performance, they are difficult to isolate and quantify. Real-world variability between teams further complicates standardised measurement.

The cost of ineffective teams

Sometimes, the best way to understand the value of team coaching is to look at the cost of not having it.

The cost of ineffective teams shows up in multiple, quantifiable ways. Studies have shown ineffective teams carrying significant financial and operational burdens. Gallup (2024) estimates that low employee engagement drains US$8.9 trillion from global productivity annually, almost 9% of global GDP. Within organisations, poor execution and misalignment are costly: PMI (2018) reports that 9.9% of every project dollar is wasted due to poor project performance, often linked to weak cross-team coordination.

Turnover is another costly consequence. SHRM (2025) notes that the average cost-per-hire is US$4,700, meaning that high attrition caused by dysfunctional teams rapidly compounds across headcount. Meanwhile, HBR (2025) reports that over 25% of meetings create “meeting hangovers”, draining focus and productivity long after they end.

At a macro level, research by McKinsey (2024, 2025) shows that companies whose top teams exhibit strong trust, communication, and decision-making are twice as likely to achieve above-median financial performance. In contrast, a dysfunctional team typically operates at only 60–70% of its potential, a 30–40% efficiency gap that ripples across the organisation through delays, conflict, and disengagement.

From individual change to systemic transformation

Kets de Vries (2015) observed that while one-on-one executive coaching can spark insight, behavioural change often fades when leaders return to the same environment. Team coaching, by contrast, embeds transformation within the system.

Leadership group coaching sessions create what Kets de Vries calls a “transitional space” — a psychologically safe environment where teams can surface unspoken dynamics and experiment with new ways of relating. Within this arena of authenticity and vulnerability, trust and collaboration can replace defensiveness and posturing. Through shared reflection and accountability, it creates a ripple effect of change that permeates the culture (CCL, 2021).

The mechanisms behind lasting change

The psychodynamic approach explores not only what leaders do, but why they do it. Beneath rational decision-making lie unconscious motivations and relational patterns, often rooted in early life experiences. These invisible forces shape leadership behaviours and team dynamics, from rivalry and dependency to avoidance or control.

According to Kets de Vries & Cheak (2014), understanding these unconscious processes strengthens empathy, self-awareness, and perspective-taking, the foundations of emotionally intelligent leadership. Bringing these patterns to light allows teams to transform destructive cycles into adaptive collaboration.

The mechanisms of change include:

  1. Trust and containment: Creating psychological safety to handle tension constructively, serving also as a precondition for collaboration and innovation.
  2. Self and systemic insight: Recognising how personal and collective histories influence behaviour and team patterns.
  3. Shared accountability: Turning individual reflection into collective responsibility, leading to collective alignment, breaking down silos and embedding shared accountability.
  4. Adaptive problem-solving: Developing the capacity to identify triggers, manage conflict, problem solve and learn dynamically in real time.

Together, these form the invisible infrastructure of high-performance teams.

A case study: From conflict to cohesion

A mid-sized Belgian health foods company, long successful but now facing market turbulence, found its executive team fragmented by conflict and mistrust. The CEO, Emma, felt like “a mother managing adolescents who refused to grow up.”

KDVI facilitated a psychodynamic team coaching process using its Team Compass framework. Diagnostics revealed high individual commitment but low team cohesion. Through interviews and storytelling, members explored how their personal histories shaped current dynamics.

For instance, Emma’s “mothering” instinct, rooted in her family background, kept the team dependent. John, the perfectionistic Head of R&D, recognised how defensiveness toward a colleague mirrored childhood patterns of seeking approval from a demanding father. In this relationship with Julie, the Marketing head, her very high standards triggered anger and defensiveness in him. Paul, the CFO had a childhood marked of conflict between his parents which ended in their divorce. As a result, he really disliked conflict, and his automatic response to conflict between John and Julie is to withdraw into the finance tasks and disengage. As these stories surfaced, empathy replaced judgment, and the team began viewing conflict as valuable data rather than dysfunction.

The process revealed how interpersonal tensions between R&D and Marketing were echoing across departments, creating organisational silos. With new awareness, the team introduced cross-functional projects and redefined decision norms to rebuild trust and collaboration.

In Emma’s words: “We became a team of adults again, still human, still imperfect, but aligned and energised.”

From insight to organisational impact

What made this intervention transformative was the integration of psychodynamic insight with systemic action. The team’s new awareness translated into structural change: clearer communication, cross-functional collaboration, and stronger accountability. Therefore, the true ROI of team coaching lies not just in productivity metrics but in the creation of psychological ownership: leaders who can think systemically, manage emotions, and role-model resilience.

In our work at KDVI, we’ve observed that this transformation unfolds at three levels:

  • Individual: Deeper self-awareness, emotional intelligence, confidence, and authentic contribution.
  • Team: Enhanced communication, collaboration, trust, and shared purpose.
  • Organisation: A culture of learning, adaptability, and accountability that sustains performance and alignment.

Conclusion

The financial benefits of team coaching are compelling such as improved retention, engagement, and execution. Yet its deeper value lies in something less tangible but more enduring: the psychological reconfiguration of leadership.

In an age of volatility and complexity, emotional intelligence, empathy, and collaboration have become the hardest currency of organisational success. By transforming relationships from the inside out, psychodynamic team coaching enables leaders to navigate not only strategic challenges but also the emotional terrain of transformation, building teams that are not just effective, but truly alive.

 

References

American University. The ROI of Executive Coaching

Centre for Creative Leadership (2021). Future of Corporate Coaching.

FMI (2018). Executive Coaching: Driving Real Results for Leaders in the Built Environment.

Gallup (2024). State of the Global Workplace Report.

HBR (2025). The Hidden Toll of Meeting Hangovers.

ICF (2009). ICF/PwC Global Coaching Client Study.

ICF (2024). Coaching Statistics: The ROI of Coaching.

Kets de Vries, M.F.R. & Cheak, A. (2014). The Psychodynamic Approach. In In P. Northouse (Ed.), Leadership: Theory and Practice (7th ed., pp. 363-396).

Kets de Vries, M.F.R. (2015). Leadership Group Coaching in Action: The Zen of Creating High Performance Teams. Academy of Management Executive.

McKinsey (2025) Demystifying top-team performance: a CEO guide.

McKinsey (2024) Cracking the code of team effectiveness.

PMI (2018). Pulse of the profession.

SHRM (2025). Closing the Skills Gap Starts with a Culture of Learning.

Oriane Kets de Vries:

Oriane Kets de Vries is CEO and owner of the Kets de Vries Institute. She leads a global team of coaches, consultants and educators dedicated to developing reflective, emotionally intelligent leaders and cultivating workplaces where people can thrive. In her faculty role, she draws on extensive experience designing and directing leadership programmes for senior executives, contributing her expertise in psychodynamic coaching, organisational culture, and transformational leadership development.

Oriane has served as consultant, coach, and programme director for clients including Pictet, Deutsche Bank, Merck, UBS, Mishcon de Reya, and Engie, and she has taught on open-enrolment programmes with leading institutions such as Cambridge Judge Business School, Oxford Saïd, INSEAD, ESCP, ESMT and CEDEP. Her interests centre on the human side of leadership, particularly identity, creativity, entrepreneurship and gender dynamics. She holds an MBA and Executive MA in Coaching and Consulting for Change from INSEAD, has trained at the Harvard Kennedy School, and brings more than a decade of professional experience in creative and entrepreneurial industries into her work with leaders.

Manfred Kets de Vries:

Manfred Kets de Vries is a pioneering authority in leadership development, coaching, and organisational change. He is a founder and director of the Kets de Vries Institute (KDVI) and served as Distinguished Clinical Professor of Leadership Development and Organisational Change at INSEAD. With academic credentials in economics (University of Amsterdam), management (MBA and DBA, Harvard Business School), and psychoanalysis (trained in Canada), he brings a uniquely interdisciplinary perspective to leadership. His work bridges management theory and clinical insight, establishing him as a global thought leader in executive coaching and transformation. At INSEAD, he founded the Global Leadership Centre and led the flagship programme The Challenge of Leadership for 31 years. He also served as scientific director of Coaching and Consulting for Change, an 18-month Executive Master’s programme that has shaped over 3,000 senior leaders and executive coaches worldwide. He has advised and coached senior executives at global firms including Goldman Sachs, BP, Shell, Unilever, McKinsey, and Volvo. A prolific author of over 60 books and 400 articles, his work appears regularly in The Financial Times, The Economist, and Harvard Business Review. Recognised by Le Capital, Wirtschaftswoche, and The Financial Times as one of the world’s top 50 management thinkers, he is widely regarded for advancing more human-centred approaches to leadership.

Yulia Chupina:

Senior Adviser (Luminary) at Accenture and executive coach with over 12 years of board experience. Formerly a banker and McKinsey consultant, Yulia has led banking transformations in digital, agile, organisational change, and talent development. Her coaching spans the finance, tech, and consumer goods sectors, blending technological insight with emotional intelligence to guide leaders through transformation. Recently, she advised BBVA on agile methodologies and senior talent development. Influenced by thought leaders such as Manfred Kets de Vries and Gabor Maté, Yulia brings an analytical, reflective approach to leadership. She has lived and worked across the UK, Spain, the US, and Russia.

Elizabeth Florent:

Elizabeth has worked closely with Manfred Kets de Vries for many years and has served as a Senior Lecturer and Research Fellow at INSEAD. Her extensive background in leadership development spans organisational consulting, executive coaching, and academic research. She holds advanced degrees in Organisational Development and Clinical Organisational Psychology and is a certified Coaching Supervisor through the Tavistock Institute. Her doctoral research explored experiential domains in executive education, and she has authored or co-authored numerous academic articles, case studies, and books on leadership and organisational dynamics. Elizabeth led the development teams behind KDVI’s diagnostic instruments, including the GELM, OCA™, and ITI. Drawing on her diverse training and global experience, she brings deep cross-cultural insight to her work with leaders worldwide. Originally from California, Elizabeth has made France her home for over 30 years.